Shop 'Till You Drop!And do so in style with "Green Crocodile Hermes" by Biliana Velkova whose work examines consumerism by exploring motifs of glamour, brand names and celebrity culture. Velkova searches for ways to fit these references into her everyday reality, incorporating photography, drawing, performance and social interventions into her art practice. As a teen, Velkova immigrated with her family from Bulgaria to Canada, basically transplanted from a Communist, childhood upbringing directly into Western, youth culture. Such profound culture shock provides an unique perception and fascination with consumerism, in both its shallow and far-ranging, socio-cultural effects.
Biliana Velkova has her BFA from Concordia and is a MFA candidate at the University of Saskatchewan, 2010. She is currently working on using performance and multi-media to blend the line between art, advertising and commodity to another level; producing a body of work that utilizes tools actually used in marketing campaigns, including video ads, poster campaigns, and “product launch” performances. Reminiscent of celebrity marketing campaigns that use a popular icon to create a brand name, this work challenges this phenomenon with the creation of “media-hype” around an unknown persona that is devoid of any famous trademark. This project questions how and when a common person becomes a brand, thus blurring the lines of art, commodity, and social identity. Biliana Velkova is represented in Vancouver by the Jeffrey Boone Gallery, www.jeffreyboonegallery.com.
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